Healthcare Insights

Push your brand to its full potential||
with clear and actionable insights||

WHO WE ARE

We are a specialist healthcare market research consultancy based in Sydney.

SOCIAL SCIENTISTS

We are a team of expert social scientists, passionate about understanding human behaviour and social dynamics. We thrive on getting into the psyche of humans and telling stories that make a business impact for our clients.

INDUSTRY EXPERTS

Each of our researchers has a wealth of knowledge and expertise in healthcare and pharmaceutical research. This ensures that only industry experts work on your brands.

STRATEGIC ADVISERS

Our years of experience within the industry enables us to provide advice to our clients that is intelligent, strategic and commercially grounded, yet clear concise and effective.

“True insight into human behaviour demands an open mind, a keen eye and an ability to craft compelling stories” (Natalie Levy)

WEBSITE HEADSHOT

Natalie Levy

Founder & Director

Natalie is a specialist healthcare market researcher with over 16 years of research and consulting experience. She worked for local and international agencies (Gfk-NOP, Ipsos-Synovate Healthcare and EY-Sweeney) prior to setting up Healthcare Insights in 2014.

She has a wealth of experience in both ethical/prescription and OTC arenas and has worked on behalf of the majority of major local and global players in the pharmaceutical market. Her experience spans a range of methodologies, therapy areas and audience types.

A qualitative expert, Natalie specialises in pre-launch market understanding, patient journey mapping, brand positioning and communication development.

View Natalie Levy’s profile

Our researchers combine a wealth of industry experience, qualitative and quantitative expertise and strategic appreciation…

Healthcare Market Research Specialist, Natalie Ellis

Quantitative & Statistical Expert, Sherry Butler

Qualitative Healthcare Research Specialist, Nicole Inglis

Qualitative Healthcare Research Specialist, Michelle Wood

Qualitative Healthcare Research Specialist, Krysha Tucker

WHAT WE DO

We provide research and consulting services to pharmaceutical and healthcare companies within both ethical and OTC arenas. The types of studies we conduct, span the product lifecycle and include ...

NEW MARKET UNDERSTANDING

Explore and understand the dynamics of the therapeutic market into which you are entering and determine product feasibility.

BRAND USAGE AND ATTITUDE RESEARCH
Map the competitive landscape, in terms of physician and patient attitudes and behaviours and identify potential gaps and opportunities.

TREATMENT PATHWAY AND MARKET SIZING

Size the therapeutic market into which you are entering and the share of your competitors to inform sales forecasting.

PATIENT JOURNEY MAPPING

Explore the treatment journey (from HCP and/or patient perspective), mapping the needs and points of pain in order to identify opportunities for support alongside your brand.

CUSTOMER SEGMENTATION

Determine the key customer segments to target (based on attitudes, behaviours or other characteristics) and tailor strategy to each group.

BRAND POSITIONING

Determine the optimal positioning for your brand in the market (patient type, prescriber and brand attributes) versus your competitors on which to build your strategy.

COMMUNICATION EVALUATION AND DEVELOPMENT

Assess the impact of your proposed communications (key selling messages, detail aid, advertising campaign, support tools, etc.) in order to optimise your brand creative and messaging.

POST-LAUNCH BRAND EQUITY TRACKING

Assess and monitor the performance of your brand versus its competitors. Identify the strengths to emphasise and the weaknesses to work on.

MESSAGE RECALL AND SALES FORCE EFFECTIVENESS

Evaluate and monitor the performance of your sales force and the key selling messages they deliver to your customers in order to optimise your messaging and its cut-through.

HOW WE DO IT

We uncover the answers to your questions and provide clear, meaningful and actionable insights that enable you to make the best decisions for your brands and your business.

WIDE COVERAGE

Our services cover a wide range of project types, methodologies, therapy areas and audience types, within both ethical/prescription and OTC arenas.

BESPOKE SOLUTIONS

Each study is custom designed to suit the needs of our clients, whereby we tap into a number of advanced techniques, as well as the more traditional approaches.

SPECIALIST PARTNERS

We partner with healthcare-specific recruiters to ensure we speak to the highest quality respondents, digital experts to access cutting edge techniques and visual artists to ensure you receive visually impactful output.

WHAT THEY SAY

Below are some thoughts from our existing clients on what it is like to work with us...

We have worked with Natalie and her team for a number of years since Healthcare Insights was founded in 2014. The team are always very responsive and deliver to our objectives, in a timely and professional manner and provide easily digestible insights which inform our strategies. We would highly recommend them to other businesses.

Peter Davis

Business Unit Manager, Boehringer Ingelheim

We approached Healthcare Insights to solve a unique problem. They understood the brief, represented our company well and used initiative where required. The insights and data generated through the engagement was very helpful to our business. We will definitely approach Healthcare Insights on our next project.

Danny Mann

Director, Loxley Health

GET IN TOUCH

Ready to start a project or would like to know more? Get in touch today by filling out the form below, emailing us at hello@healthcareinsights.com.au or calling us on +61 450088040.